Why I Do Not Agree With the Latest McDonald’s T.V. Ad

Some people say it’s cute. But when I saw the latest McDonald’s T.V. ad for the first time, I did not agree with it right away.

The half-minute ad features two kids, a boy and a girl. The girl asked the boy if she was his girlfriend already. The boy said that he doesn’t want to, for he isn’t ready yet and girls are demanding. But all the girl wanted was a pack of French fries, which is only worth P25 in the fastfood chain. In the end, the two were holding hands, while the girl holding her fries in her other hand. (See the ad below).

So why am I not agreeing with the ad? There are two reasons. First, it communicates that people, at a young age, can give themselves to matters that are not worth prioritizing. Young people, as early in their childhood years, should be taught about the right priorities, such as loving God, giving themselves to the Scripture, valuing their families, and doing well in their studies. Clearly, none of these are being communicated in the latest McDonald’s ad.

Secondly, it cheapens relationships. I hope this does not reflect the Filipino culture nowadays. Moreover, I hope it does not in anyway reflect and affect how Filipino evangelicals view relationships.

I would like to see Christian men going through the hard and long work of courtship, while at the same time conforming to the likeness of Christ, becoming Godly men. Also, I would like to see Christian women who aren’t easily given into exclusive relationships (certainly not for a pack of fries worth P25!) but are patient to wait on the Lord and submit to His will.

With these in mind, I’m expressing my disagreement with the latest McDonald’s ad. I hope the food chain does a better job next time.


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About Enzo Cortes

Enzo Cortes is the Youth Coordinator of Jzone Makati, the youth ministry of Christ's Commission Fellowship (CCF) Makati. He also speaks for various youth and young adult groups, including CCF Makati's young singles ministry, Friday Night Light. He loves to write, read books and blogs, drink coffee, and watch MMA fights.

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